Main Task and Animatic of Storyboard

The main task is to make the music production which we have been researching and preparing for. The main ideas for our music video that Paige and I must take into consideration is that the aesthetics of the video must be dated, and we will use suitable clothing like 1950's looking dresses, and suits. As well as retro hair styles for both Dani and Jack. When editing, we are going to use a sepia or black and white effect to make it seem dated, and transitions such as fade to blacks to keep it classic and sophisicated. Other important ideas to think about when making the video, is to keep to our storyboard and watch back each shot to see if we need to re-film. With lip-synching, it can be acheived well if we have the music on our phones or i-pods so Dani can get each word on time. This will make the video look and appear more realistic. Other planning that will help us on our filming days, is getting our props ready such as a shirt, wine, picture etc. If we do not include these props, it may effect the aesthetics, and the storyline may not be as clear. As we are shooting outside, it would be ideal to look up weather forecasts to see if this could alter our filming days, and let us get behind. By making a plan before we start filming, it will help us get the filming shot as quickly and efficeintly as possible, without having to re film too much.

Me and Paige have filmed and uploaded an animatic which has helped us with our timings of each scene. We produced a storyboard which included the timings, position of camera and actors and actions. We have matched the music to each scene so we could fit in techniques such as shot reverse shot and also lip synching. The animatic shows us if we need to make any changes in the storyboards.
We collected feedback from our teacher and our classmates, who said that the timing was good as although they are long scenes, it suits the beat of the song as it is a slow jazz song. There are also a range of shots, and also tracking shots which will show our potential when framing a shot and holding the camera steady. Me and Paige have also included a range of locations, which will contrast with each other in the video.

Ancillary Task Two: Magazine Advertisement Evaluation

After having a feedback session with our other class mates, we then took into consideration how we can improve our product in order to meet the deadline. Around the advertisement are comments which are positive, and suggest how to improve it. Me and Paige have decided that in order to make our advert look realistic and fit perfectly to our video, we will take photos for our ancillary tasks during the filming.

In conclusion to this feedback, I can say that our media product uses and developed forms and conventions of real media products by us being inspired by style models such as the ones shown below. We also took into account what magazine we want our advertisement to be shown in, therefore we have developed real media products as they would consider this in industry. We have used a bold title, placing it at the top (this is common) and a large picture covering the whole page - relating to the song. Extras such as quotes and the record label slogan also relate to real advertisements. Me and Paige have learnt from the feedback that we need to think more about the location and the image we want to portray of the song. We realise that not everyone will find this an interesting enough advertisement to look at. However, we did use media technologies in planning and researching- magazines reviews and advertisements (also checking any ad's online). During the construction stages, we used Photoshop 7.0 to edit our image.