Monday, 12 April 2010

Evaluation



Teacher Feedback on Final Production

What works well : good variation in camera angles particularly the alternation between high angle and low angle- mise en scene in interior shots shows planning and fits style well and the costume and visual style have been carefully created throughout- effective use of close-ups and profile shots- these are challenging to film and are steady and well framed- the POV shots with actors performance to camera works well- powerful last image of Jack at graveside- well paced editing matching the song
What could be improved:
There are occasional problems with the lip synching and the deliberate grainy effect means that some of the interior shots lack precision
Overall this is very proficient work with a storng sense of style

Class Feedback on Final Production

- Lip syncing is sometimes off; we could of fastened up the song
- How did Dani die? Left to the audiences imagination
- Stylistic aesthetics is well done and clear
- Dani gives a emotive performance
- Costumes are good at places, but the jumper and earring on Jack doesn't fit in with style
- Transitions flow with music- Sometimes the shots are too slow
- The pacing does work
- Mesmerising song draws you in to watch whole video
- Overlapping shot works well
- Run up to the camera works
- Too dark in inside shots
- The shots link to lyrics

Final Cut of Production

Class Feedback on Digipack and Advertisement

We produced feedback questions to hand out to our class mates, so they could analyse our Digipack and Advertisement to see what went well and what could be improved etc...
The feedback sheets will help us to see what we have done well but could have improved, if we had the chance to re make the ancillary tasks.

Click on the images to read the writing

Testing Shots for Advertisement

For the advertisment, Me and Paige wanted to make sure we got the best possible image. We took into consideration the space we had in the shot, and what would go around the photo such as titles, quotes and 'on sale'...

1. Models not in full view, branches in the way and too much space on the left.

2. Too much space on left, not centered enough. Jack should be other side of Dani.

3. Expressions on face is not 'loving', body language is too stiff and again, too much space on the left.



Final Magazine Advertisement

This is the final magazine advertisment for our production. Me and Paige took a new photo of Dani and Jack in the location we wanted ( the same as the first draft ) We had to ask permission in order to use this location, as it was private property in some ones garden. We simply explained what the photo was going to be used for and they said it was fine.
We changed the title from 'Late Night London' as it was not suitable. The new title is more understanding and makes the singer recognised. The title of the song is also here, and this relates to the digipack titles. We made the text bigger and took out some quotes as this was suggested in our feedback. Me and Paige used quotations from 'Hello' magazine because we are aiming towards a younger audience, more likely to be females than males. We did not want to advertise this in NME or Q magazine because the style of the music would not fit in with the style of these magazines. Our advertisement could also be seen in Glamour or Elle magazine which are read by younger adults, and the aesthetics of the ad would attract them to buy it.
Throughout we used black and white effect on Photoshop because this relates more to the old fashioned 1950's aesthetic wewas aiming to achieve. We decided to use this image, as the space in the location is well used- with Dani on the grass and Jack on the bridge. The models are central in the image. Their body language suggests love, as they are staring up to each other, smiling.